IBM : MWC

Busy IBM exhibition booth with illuminated white frame and blue hanging panels at a technology event.
How does a brand like IBM stand out at MWC one of the most attended, influential technology and mobile events of the year?
IBM exhibition booth with illuminated logos, digital screens, and interactive displays under a ceiling with numerous lights.
As Creative Lead, shaped the concept and detail of accessible, immersive, interactive experience the 'Agility Cube' for C-Suite Executives to understand complex technologies like AI, their applications, integrations and how they can scale these technologies whilst retaining adaptability and agility in a dynamic sector.

Experience design, interaction design and story frameworks to humanise and give meaning to the tech.

Installation: central interactive, touch screen experience with peripheral immersive 'cubes' showcasing specific interactive case studies.
Man in a suit wearing headphones interacts with a large touch screen displaying customer satisfaction data at a tech event.
Role: Creative Lead & Copywriter
Client: IBM
Agency: GPJ
IBM - exhibition booth with a hexagonal monitor display in the center and two white information kiosks on either side.
MWC 2019: 109,000 visitors from 198 countries