H&M : Collection Launch

Three women near a silver trailer; one plays guitar in a yellow dress, two others sit on chairs surrounded by cushions and plants.
"If Sleep No More and Westworld had a well-heeled, fun-loving child" - VOGUE
Three women in gold and white outfits performing BMX stunts on a ramp with spectators watching, set against a misty mountainous landscape.
It's hard to stand out during fashion week. Especially for a high street brand. So we freed H&M from the catwalk and escaped into the wild. 

Transforming a 15min runway show into a 2-day immersive experience for top fashion influencers from across the world.

The collection sold out worldwide in 10 days.
Seven women in zebra-striped swimsuits performing a synchronized routine by a pool holding white parasols at dusk.
Crowded street view of H&M store with large digital screens showing a BMX rider performing a jump on a ramp.
The event powered H&M's legacy advertising, building up to the collection launch the next week.
Smartphone screen showing an Instagram post of a woman in a zebra-print dress sitting outdoors, surrounded by images of women modeling colorful H&M Studio S/S 2019 outfits.
1,890 social posts over 2 days generating 1.25bn views, likes, comments.