Adidas: Superstar

Collage of black-and-white portraits and motivational quotes with 'superstar' crossed out in blue, featuring phrases like 'am i who you think i am?', 'i am not who you think i am', 'be the memory you leave', 'burn from the inside', and 'be the ultimate example'.
Translating  creative concepts, ATL executions and talent into a BTL communications plan and campaign that could talk directly to consumers, press and sneaker heads in global markets.
Black and white Adidas ad showing: a silhouetted figure in a lit gym setting, close-up of person wearing Adidas Superstar sneakers by a wall, and four portraits with the word 'superstar' crossed out over each face.
As part of the Exposure team, developed a global TOV playbook, social and digital executional ideas to amplify the 'I am not a superstar' campaign.

This included a uniting hashtag, phasing plan, Twitter and Instagram copy examples to set a global template for markets.


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Adidas - Collage of nine black-and-white headshots of famous people with the word 'superstar' crossed out in blue over their faces, next to a smartphone displaying a similar image with the same word crossed out.
Client: Adidas
Agency: Exposure