About

Myra with Factory International x Fusion Factory hosting a workshop.

Myra is an artist, strategist and technologist. Their work spans immersive, playable culture, VR, AR, fashion, video games, AI and music, treating creativity and culture as a global conversation that invites deep participation.

Their work has been exhibited at Tate Modern and toured to 36 countries across six continents and has been described by the UK Innovation & Research Council as “one of the most influential UK immersive productions of the last 20 years”. They are BAFTA Longlisted and Sundance nominated screenwriter and have written for major networks including HBO.
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Alongside cultural work they have 15+ years experience working in creative agencies as a creative director, creative technologist, creative strategist, conceptual creative, copywriter and producer for major brands including Lego, Adidas, Guinness and many more.

Myra in virtual reality headset showcasing work at Gazelli Arthouse, London

Since 2010 , Myra has founded ongoing organisations and programmes including:

BRiGHTBLACK and BRiGHTBLACK Games
Winners of the BFI Challenge Innovation Fund, multiple Arts Council England awards and Innovate UK funding for the future of creativity.

Immersive StoryLab
Deep-creation programmes and labs for high impact, high engagement creativity and culture. Delivered 47 editions across 17 countries with partners including the British Council, the National Gallery and the Royal Shakespeare Company.

Electric Dreaming Lab
Cambridge University’s Leverhulme Centre for the Future of Intelligence to explore the ethics and strategies of AI in creative practice.

Quote in glowing green text on black background reading: "This trippy VR show takes you to dreamland" - Guardian.